• supporting your hydrogen journey.

    our expertise

    Belinda Perriman, carbon reduction expert

    After reading Physics at Jesus College, Oxford, joined Shell International as a Petroleum Engineer, working on oil rigs in the South China Sea, followed by a career in reservoir engineering (Gabon and Oman) and global roles in Finance (Shell Capital VP Producer Finance, midstream Value Manager), M&A upstream deal leader and major project leader for Shell International.


    Her real passion is to reduce carbon emissions, with projects including:

    a major sustainable biofuels joint venture deal in Brazil;

    industrial energy efficiency projects in UAE;

    leading UK Peterhead Carbon Capture & Storage (CCS) project from UK Government Bid to Front End Design contract with UK Government;

    currently supporting Tees Valley Combined Authorities (TVCA) with Carbon Capture for heavy industry, including hydrogen production - with industrial and hydrogen contributions to CCS Advisory Board and to the Industrial CCS BEIS Expert Group;

    currently working with businesses in UK & Northern Iraq to reduce their carbon emissions.

    Stuart Madden, fuel logistics expert

    Stuart has in-depth commercial and operational knowledge and experience of the transport sector with a focus on traditional, alternative (LNG, CNG, SAF, electricity) and emerging fuels (hydrogen).


    He was instrumental in the geographical expansion of IDS’s sales presence and site network across Central & Eastern Europe through direct and indirect channels and responsible for the introduction of some of the first LNG stations in Europe dedicated to Heavy Goods Vehicles.


    John Buxton, aviation fuel expert

    John holds a DPhil in Physical Chemistry, University of Oxford and has worked at the highest level in aviation fuel technical roles.


    His current interests include the development and implementation of new technology, with the purpose of improving the risk management and efficiency of the aircraft refuelling process, and latterly the incorporation of alternative fuels such as Sustainable Aviation Fuels (SAF) in aviation through ASTM D7566.


    As technical director at Q8Aviation (2013-18), the world's leading aviation fuel suppliers, he was ultimately responsible for mitigating liability through the implementation of a compliance programme, overseeing staff training and being accountable to the board. This experience led to his election to the Chair of the Joint Inspection Group (JIG) from 2016 to 2018.

    Previously for IATA & A4A, he led the MoU implementation to harmonise global fuelling standard and compliance programmes.

    In 2004-08, he was the lead contributor to El1550 first edition, the handbook on equipment used for the maintenance and delivery of clean aviation fuel.

    Jonathan Elton, hydrogen entry strategist

    Jonathan has a proven track record of consistently delivering improved productivity, profitability, and growth in both corporate and consulting environments. He has extensive senior global experience developing creative business strategies, implementing those and management of risk and liabilities, especially in new or growing businesses.
    Whilst at Shell he managed a department of over 1,000 staff, many of whom were on major engineering and remediation projects and had one of the best health and safety cultures and performances across the entire company.
    He has broad experience working with a wide range of traditional, alternative, and emerging fuels around the world. His hydrogen experience includes market assessment and strategy development, partnering and negotiating with governmental authorities, operations of hydrogen facilities and the development of manufacturing options at several refinery locations. He is currently completing a significant sustainable fuels market entry strategy, including hydrogen, for a major client and is in negotiations to assist with its implementation.

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