• supporting your hydrogen journey.

    our expertise

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    Belinda Perriman, carbon reduction expert

    After reading Physics at Jesus College, Oxford, Belinda joined Shell International, starting as a Petroleum Engineer working on Brunei oil rigs, followed by a career in reservoir engineering (Gabon and Oman), Finance (Shell Capital VP Producer Finance, Shell midstream Value Manager) and latterly, as global M&A upstream deal leader and major project leader, including for the UK Peterhead CCS project from UK Government Bid to FEED.


    Belinda is passionate about the need to rapidly decarbonise the $trillions of existing high carbon assets, including gas and hydrogen production assets (as well as building new low carbon assets).


    She has been supporting Tees Valley Combined Authorities (TVCA) as they partner towards Net Zero Teesside. This has been primarily in the development of business models for Carbon Capture for heavy industry, including hydrogen production. Belinda has contributed to the industrial CCS and hydrogen business models as part of the CCS Advisory Board and the Industrial CCS BEIS Expert Group.

    She has also contributed in early 2022 to green hydrogen production feasibility study at a Science Museum Group site.

    Since mid 2022, Belinda has focussed on bringing an innovative new type of low carbon to market, Sky Blue Hydrogen.


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    Stuart Madden, fuel logistics expert

    Stuart has in-depth commercial and operational knowledge and experience of the transport sector with a focus on traditional, alternative (LNG, CNG, SAF, electricity) and emerging fuels (hydrogen).


    He was instrumental in the geographical expansion of IDS’s sales presence and site network across Central & Eastern Europe through direct and indirect channels and responsible for the introduction of some of the first LNG stations in Europe dedicated to Heavy Goods Vehicles.


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    John Buxton, aviation fuel expert

    John holds a DPhil in Physical Chemistry, University of Oxford and has worked at the highest level in aviation fuel technical roles.


    His current interests include the development and implementation of new technology, with the purpose of improving the risk management and efficiency of the aircraft refuelling process, and latterly the incorporation of alternative fuels such as Sustainable Aviation Fuels (SAF) in aviation through ASTM D7566.


    As technical director at Q8Aviation (2013-18), the world's leading aviation fuel suppliers, he was ultimately responsible for mitigating liability through the implementation of a compliance programme, overseeing staff training and being accountable to the board. This experience led to his election to the Chair of the Joint Inspection Group (JIG) from 2016 to 2018.

    Previously for IATA & A4A, he led the MoU implementation to harmonise global fuelling standard and compliance programmes.

    In 2004-08, he was the lead contributor to El1550 first edition, the handbook on equipment used for the maintenance and delivery of clean aviation fuel.




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    Jonathan Elton, hydrogen entry strategist

    Jonathan has a proven track record of consistently delivering improved productivity, profitability, and growth in both corporate and consulting environments. He has extensive senior global experience developing creative business strategies, implementing those and management of risk and liabilities, especially in new or growing businesses.
    Whilst at Shell he managed a department of over 1,000 staff, many of whom were on major engineering and remediation projects and had one of the best health and safety cultures and performances across the entire company.
    He has broad experience working with a wide range of traditional, alternative, and emerging fuels around the world. His hydrogen experience includes market assessment and strategy development, partnering and negotiating with governmental authorities, operations of hydrogen facilities and the development of manufacturing options at several refinery locations. He is currently completing a significant sustainable fuels market entry strategy, including hydrogen, for a major client and is in negotiations to assist with its implementation.

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